Ashish Kumar

Sincere, Brief & Grounded!

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A Short Film on Standardisation of Pashmina || NOOR E PASHM

This short-film "Noor-e-Pashm" has been a very dear project to me. While I was associated with BIS, the launch of Indian Standards on Pashmina took place in the serene beauty of Himalayas on August 2, 2019, coincidently just a few days before the revoking of Article 370. In this month-long project, I had the opportunity to interview the Deputy Commissioner, Scientists, Doctors, Traders and local folks of Leh area to understand the importance of this heritage product. I was assisted by another Film-maker Ritesh Mishra from Untouchables media production for the shoot. The content, script and post-production work were all done under my guidance which was received with positive feedback by the audience at the launch ceremony.